Privacy Policy

Effective Date: May 22, 2025

Introduction

Welcome to Aura, a practical lifestyle website for everyday living inspiration. This Privacy Policy forms a legally binding agreement between you and Aura (“we,” “us,” or “our”). By accessing, browsing, or using our website (the “Site”), you confirm that you have read, understood, and agree to be bound by this policy. You also agree to comply with all applicable laws and regulations. If you do not agree with any part of this policy, please discontinue use of the Site immediately.

Data Collection and Use

We collect information to enhance your experience on Aura and provide relevant content. The types of information we may collect include:

  • Personal Information: When you sign up for our newsletter, contact us, or engage with our Site, we may collect details such as your name, email address, or other information you voluntarily provide.
  • Usage Data: We collect non-personal information about how you interact with the Site, such as pages visited, time spent, and device information (e.g., browser type, IP address).
  • Cookies and Tracking: We use cookies to improve functionality and analyze Site usage. You can manage cookie preferences through your browser settings.

Your information is used to deliver personalized content, improve our services, and communicate with you (e.g., through newsletters). We do not sell or share your personal information with third parties for marketing purposes without your consent.

Proprietary Content

The Site contains proprietary materials, including articles, images, and trademarks owned by Aura or third parties. You agree to respect these intellectual property rights. While we strive for accuracy, content may occasionally contain errors or inaccuracies. Aura reserves the right to update, modify, or remove content at any time without prior notice. Descriptions of tips, guides, or recommendations may change, and we do not guarantee their continued availability.

Disclaimer of Warranties

All content on the Site is provided “as is” without warranties of any kind, express or implied. Aura disclaims all implied warranties, including merchantability, fitness for a particular purpose, and non-infringement. We do not guarantee the accuracy, completeness, or reliability of the information provided. Your use of the Site and its content is at your own risk.

Confidentiality

Aura does not solicit confidential or proprietary information through the Site. Any feedback, comments, or materials submitted to us (e.g., via contact forms, emails, or social media) will be considered non-confidential. By submitting such information, you grant Aura an unrestricted, perpetual, worldwide license to use, reproduce, modify, distribute, or publicly display it for any purpose, including incorporating ideas or suggestions into our content. We will not associate your identity with submitted content unless:

  • You provide explicit written consent.
  • We notify you in advance that your contribution will be published with attribution.
  • Disclosure is required by law.

Third-Party Links

The Site may include links to external websites, such as social media platforms or product recommendations. These links are provided for convenience only and do not imply endorsement by Aura. We are not responsible for the content, accuracy, or security of third-party sites. Accessing these sites is at your own risk, and we recommend reviewing their privacy policies and terms of use.

Limitation of Liability

Under no circumstances shall Aura, its affiliates, or employees be liable for any direct, indirect, incidental, special, or consequential damages (including lost data, emotional distress, or business interruption) arising from your use of or inability to use the Site, even if advised of the possibility of such damages.

User Rights

You have the right to:

  • Access or request deletion of your personal information.
  • Opt out of newsletters or marketing communications by clicking the “unsubscribe” link in emails.
  • Disable cookies through your browser settings.

To exercise these rights or for questions about your data, contact us via the details below.

Policy Updates

Aura reserves the right to amend this Privacy Policy at any time. Changes become effective immediately upon posting to the Site. Your continued use of the Site after revisions constitutes acceptance of the updated terms. We recommend reviewing this page periodically to stay informed.

Contact Us

For questions about this Privacy Policy or Aura’s practices, please reach out via:

About Aura

Launched in 2025, Aura is dedicated to providing practical lifestyle inspiration for everyday living, covering topics like Home & Living, Health & Wellness, Food & Drink, Fashion & Beauty, Travel & Adventure, Hobbies & Interests, Personal Development, and Tech & Gadgets.

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